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Email Service Providers adding RSS
There has been some recent news about email service providers (ESPs) adding RSS functionality to their email marketing tools. Details about the actual implementations seem to be sparse but I can only...
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Managing Birthdays
Being in the online marketing industry, I maintain a disproportionate number of online relationships. Blogs, forums, eCommerce websites, Web 2.0…you name it and I have a login. So on Saturday, May...
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CSS vs. Tables in your Email Communications
David Greiner has a great article on the thinkvitamin.com site describing when to use CSS and when to use html tables in your email communications. He also discusses issues with images and the preview...
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Why can’t you communicate just in email?
Great Article on email as a communication medium. Here is an awesome quote. Though e-mail is a powerful and convenient medium, researchers have identified three major problems. First and foremost,...
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Getting the Email out of your Inbox
After listening to the 43 Folders podcast (episode from 10/29/06), where Merlin Mann interviews David Allen about using the Getting Things Done (GTD) methodology on email, I decided to give it a try....
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Abraham Lincoln’s teaches us about T-Mail
Who knew that good ole Abe Lincoln was the master of electronic mail? Granted, his form of email was the T-Mail. Using telegrams wasn’t his crutch like email has become for many of us, but he knew how...
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HTML Email gets Harder in Outlook 2007
With the new features – mainly a revamped and unique user interface – set to roll out in Microsoft Office 2007, quite a few organizations will upgrade immediately. Over time, Office 2007 will become...
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Lock Your Love E-Card
Just in time for Valentines Day, the Lovelock Chamber of Commerce has launched the Lock Your Love in Lovelock E-Card. Go to Loverslock.com and click on the "Send a Love Card to Someone Special" link...
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Tip to Avoid Being Marked as Spam
The easiest way to avoid being falsely marked as spam is to have your recipients add your email address to their address book. Here is how to do that for the most popular email clients: OUTLOOK Right...
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Improving Email Marketing with Blogging
Companies invest considerable amounts of time and money into their email marketing campaigns. Why? Because it still represents one of the most effective means of communicating and converting customers....
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Monterey Live
On the heels of three other recent website launches, we are pleased to have taken the Monterey County Convention & Visitors Bureau website live. Take note of the flash features like the promo...
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2007: A Year in Review
As we all come sailing in to the New Year, there is little pause except to consider what has transpired over the last 12 months and recognize that the world of the web waits for no one. There has been...
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eCommerce Solution for the Las Vegas Monorail
I was recently working with one of our designers from the Creative Services team to produce this ad for the Nevada Business Journal when it occurred to me that I have never blogged about the work we...
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Ski Resort Marketing
In order to truly understand a brand it helps to experience it firsthand. When we at Twelve Horses are not busy geeking out on the web, many of us here are charging hard somewhere in the outdoors....
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Subvert the Advert
The annual ADDY Awards ceremony was held this past Friday night, and a few of us here at Twelve Horses attended. If you remember from last year, there is always a theme. This time it was all about the...
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Eight Years of Constant Change
In my roles with Twelve Horses over the last 8 years, I’ve been involved in a lot of client strategy meetings. These meetings are usually about achieving some specific goal online and the tactics and...
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Data Replication – The Software Match Maker
It’s darn near impossible to build a website today without needing to integrate it with some kind of Customer Relationship Management (CRM) tool. From Siebel to Salesforce.com to custom in-house...
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CAN-SPAM Updates Go Into Effect Today
For those engaged in or planning to implement email marketing campaigns, please be advised that new rule provisions pertaining to the Controlling the Assault of Non-Solicited Pornography and Marketing...
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Email Marketing – Best Practices for Senders
As email marketers, we are faced with a myriad of tasks when it comes to constructing successful email campaigns. Proper design, messaging, and the integration of actionable items are just a few of...
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CEO of Twelve Horses Speaks at DMAI’s Destination Showcase
Tomorrow Jennifer Buch and I will be meeting up with our CEO, David LaPlante in Washington DC for DMAI’s Destination Showcase. David will be giving a presentation on the effective use of web...
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